|
PICA Professional Insurance Communicators of America, Inc.
If your job is communicating to an insurance industry audience through publications, either print or digital.
If your challenge is getting your organization's voice heard above the roar of legislators, consumer groups and sometimes your own staff. You fight downsizing, right-sizing, budget cuts and sometimes management skepticism. You could use some input from others who do the job you do.
Your solution is PICA
PICA, Inc. is a unique organization of insurance industry
communicators dedicated to the continuing education and professional
development of its members and the positive promotion of the insurance
industry to its many audiences. PICA is also dedicated to providing
educational tools to insurance communicators to help increase professionalism
and sharpen skills.
PICA was founded in 1954 by a group of insurance company editors
meeting at the annual convention of the National Association of Mutual
Insurance Companies to provide educational and networking resource
specifically targeted to property/casualty insurance communicators.
In 2007, PICA, Inc. was incorporated to continue the tradition of
learning from each other and providing ways for communicators of
all levels of expertise to enhance their professional skills.
What PICA members have to say
The PICA Workshop features timely and informative topics such as exciting writing, creative photography, creating Web home pages, crisis management ... just to name a few! The presenters are experts in their fields, giving sound information and advice to help editors produce great communication materials for our many audiences. As a bonus, the networking among professional communicators is fantastic! PICA members are an excellent source of ideas and information. Being a member of PICA has been a great experience for me!
Rhonda Payne-Rothe, Marketing Coordinator, The Harford Group Cos., Bel Air, Md.
When I joined PICA in 1987 I knew little or nothing about producing a company newsletter. Our company president suggested it would be a great place to learn. His philosophy was if you came away from a workshop with even one idea, it made attending worthwhile. But I came away with many ideas and return to PICA workshops every year. The contacts, networking and friendships developed through association with PICA help my efforts between workshops. Our agents and company ultimately benefit from PICA.
John Abitz, Director-Advertising, Communication & Incentives, Pioneer State Mutual Insurance Co., Flint, Mich.
PICA has been such a great help to me, not only because of the workshops, but because of my fellow members. We share publications and ideas, both of which have greatly improved my newsletter. As a result, I am more effective for my company.
Julie O. Gibson, Agency & Sales Department, Farmers Mutual Hail Insurance Co., Des Moines, Iowa
|
