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PICA – Professional Insurance Communicators
of America, Inc.
If your job is — communicating to an insurance industry audience through
publications, either print or digital.
If your challenge is — getting your organization's voice heard above the
roar of legislators, consumer groups and sometimes your own staff. You fight
downsizing, right-sizing, budget cuts and sometimes management skepticism. You
could use some input from others who do the job you do.
Your solution is — PICA
PICA, Inc. is a unique organization of insurance industry communicators dedicated
to the continuing education and professional development of its members and the
positive promotion of the insurance industry to its many audiences. PICA is also
dedicated to providing educational tools to insurance communicators to help increase
professionalism and sharpen skills.
PICA was founded in 1954 by a group of insurance company editors meeting at the
annual convention of the National Association of Mutual Insurance Companies to
provide educational and networking resource specifically targeted to property/casualty
insurance communicators. In 2007, PICA, Inc. was incorporated to continue the
tradition of learning from each other and providing ways for communicators of
all levels of expertise to enhance their professional skills.
What PICA members have to say …
“The PICA Workshop features timely and informative topics such as exciting
writing, creative photography, creating Web home pages, crisis management ...
just to name a few! The presenters are experts in their fields, giving sound
information and advice to help editors produce great communication materials
for our many audiences. As a bonus, the networking among professional communicators
is fantastic! PICA members are an excellent source of ideas and information.
Being a member of PICA has been a great experience for me!”
— Rhonda Payne-Rothe, Marketing Coordinator, The Harford Group Cos.,
Bel Air, Md.
“PICA has been such a great help to me, not only because of the workshops,
but because of my fellow members. We share publications and ideas, both of which
have greatly improved my newsletter. As a result, I am more effective for my
company.”
— Julie O. Gibson, Agency & Sales Department, Farmers Mutual Hail
Insurance Co., Des Moines, Iowa
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